Product Design Sprint process
A Product Design Sprint is a 5-day workshop which uses design thinking to reduce the risks inherent in successfully bringing products to market. This planning methodology can be effective in moving your company forward, regardless the stage of your business. Each day of the sprint corresponds to another stage of solving the problem. The five phases will help you understand your business ideas and needs. Our flow has proved to be useful in finding the right solutions, building new features, and achieving goals. Explore different perspectives and identify viable solutions.
Design sprint phases
1 Understand
The first day is all about getting insights about the user needs, business needs, and technology capacities. Discussion during this stage is essential to create a roadmap for the sprint week. At the very beginning, we set up long-term goals, obstacles, and challenges. We run some exercises to paint a bigger picture of the problem. At the end of the day, you pick the main goal you want to achieve during the sprint.
2 Diverge
On the second day, we focus on generating and exploring as many ideas as possible. We'll first review existing solutions, including their strong and weak points. The participants will also perform exercises to build new insights and solutions. Through brainstorming sessions and individual analyses, each team member will propose their ideas that will be later studied and tested.
3 Converge
At this stage, We'll have plenty of ideas which the team came up with during the previous two steps. The teams goal now is to identify the best ideas and decide which of them should be prototyped in the next step. We'll critique each solution in relation to the main goal. Based on the selected ideas, We'll sketch a step-by-step roadmap for building a prototype.
4 Prototype
On the fourth day, it's time to put all that the team developed into practice. You will turn your storyboard into a prototype - a realistic artifact you will then test with a customer. The main assumption here is that you will only build the customer-facing surface of your product or service. In this way, the prototype will be up and running in just one day - ready for review in the final stage.
5 Test
GV calls this phase the “moment of truth”. This is when you test the ideas with users, business stakeholders, and technical experts and hear direct feedback from them. This stage will validate your solutions before you start spending your money on designing and developing an actual product. At the end of the fifth day, you'll have a clear idea of what you should do next.
After the design sprint
In the following weeks, our team will send you a detailed report from the workshops with all materials and canvases digitised including:
Lo-fi prototypes for some of the user stories,
A project roadmap, broken down into phases,
Pre-defined tasks for each phase,
User journey maps, storyboards, and information architecture diagrams.
Benefits of design sprint
Depending on the purpose of the Product Design Sprint and the initial problem there is to be solved, you will get tailored solutions and recommendations that will help you generate a unique Value Proposition for the existing or potential customers. Product Design Sprints include in-depth interviews with founders about their product idea, our design thinking, and the agile approach. They have been successfully tested in numerous projects. Clients confirm that they provide an actionable product roadmap for product development or prevalidated prototype.
